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A senior local executive who runs your commercial, marketing and communications entry into Mexico — with a local network and AI tools — without the structure, cost or risk of a full-time hire.
Invest in leadership, not payroll.
Start free: 45 minutes + a one-page report on your entry into Mexico. No obligation.
Chambers and law firms handle the legal and tax landing. Commercial execution — building the brand and actually selling — is left without a local owner. That is where Nodo52 comes in.
The piece you were missing:
Chambers, trade bodies, market studies
Law, tax and corporate firms
Accounting and admin providers
No one, on a local fractional basis
What a company landing in Mexico would otherwise need three or four hires to cover, I cover it all.
Hover —or tap— each function to see what it includes.
And free to start: a Landing Assessment — a 45-minute session and a one-page report within 24h, with my strategic opinion on your entry into Mexico.
Ideal customer, channel map, positioning, pricing and a 90-day go-to-market plan. Low risk, opens the door.
Active leadership of go-to-market and the team. Can be Essential, Growth or Launch (depending on time dedicated).
Launch campaign, event, production, institutional communications or building the local team.
You begin with a low-cost Landing Diagnostic, not a long commitment.
A written scope with milestones; after the initial term, month to month with notice.
A self-employed provider with a Mexican RFC (RESICO); invoiced in EUR with a SAT CFDI. No VAT or withholding for you (reverse charge + Spain–Mexico treaty).
Dual Spanish–Mexican national with 30+ years in the Mexican market. Speaks your language and the local buyer’s.
Brands such as Telcel, Xerox, Michelin, Clairol, Sharp, federal accounts and a nationwide network.
Paid in EUR or USD to an IBAN, formal invoice. No currency hassle.
30+ years building brands and commercial architecture in Mexico. Co-creator of the Telcel launch (today the market leader), of Xerox's Authorised Dealer Network (CAX), the Herbal Essences launch in Mexico, Michelin, Sharp and much more.
18 years leading federal institutional communications for Pemex, Conagua, Infonavit, Semarnat and SCT — a school of rigorous planning, stakeholder management and budget discipline.
Co-founder of Grupo Inventiva, a top-5 independent agency in Mexico (2000 ranking).
Dual Spanish and Mexican national, bilingual Spanish–English, with firsthand knowledge of all 32 states. That network and bicultural background are what I put at the service of your expansion.
From day one. No structure, no payroll, no risk.